Chinese Vote For Top Attractions in Thailand
The Tourism Authority of Thailand (TAT) recently announced the 14 most popular tourist attractions and activities amongst the Chinese visitors, who now represent that largest proportion of international travellers that make their way to the Kingdom each year.
The latest rankings were published as part of the 2017 People’s Choice Awards Thailand – Voted for by Chinese Tourists campaign and the announcement ceremony was held in Bangkok, with Thai Airways International, EmQuartier luxury shopping mall and Let’s Relax Spa all picking up accolades
Thailand is a global hotspot for health and wellness, with a high-end spa sector where guests can enjoy an array of treatments from around the world. The title of Best Spa for Chinese visitors went to the Let’s Relax Spa. The country’s medical tourism sector is also growing alongside the health and wellness segment, and Samitivej Hospital Bangkok was also awarded top honours for its range of services and facilities.
In terms of Thailand’s retail sector, which includes a number of high-end malls with plenty of designer boutiques for well-heeled shoppers, Bangkok’s new Emquartier mall came out on top. Meanwhile, Pattaya Floating Market was voted best tourism attraction and Pattaya City was voted Best Destination. The most popular option in the show and entertainment category Muay Thai Live: The Legend Lives.
The competition was the third in a series of awards that was started in 2015 to enhance Thailand’s image as a holiday destination via social media networks used by Chinese people. The TAT worked alongside Tencet, which owns a number of Chinese online channels, to organise the contest. Some of Tencet’s most popular online platforms include WeChat (570 million users per day), QZone (330 million users per day), QQMusic (70 million users per day) and Tencet News (27 million users per day).
Chinese users who took part in the voting process were automatically entered into a competition to win a five-day holiday for two people in Thailand. Over 100 prizes were offered in total, attracting a total of 3.7 million votes amongst Chinese people who had previously visited Thailand. The results show that many Chinese visitors seek a high-end experience in Thailand, and often favour island destination such as Phuket.
2017 is already proving to be a good year for Thailand’s tourism industry as a whole. Between January and April this year, the Kingdom welcomed 12 million visitors from overseas, representing a 2.91 percent growth year-on-year. According to the Ministry of Tourism and Sports, this generated an impressive THB 800 billion in revenue. International visitor arrivals hit 32 million last year, boosting the tourism sector’s GDP share to 11 percent.