Thailand Travel App for Chinese Visitors
The Tourism Authority of Thailand (TAT) has teamed up with Chinese internet giant Baidu with the aim of making it more simple for Chinese tourists to visit in Thailand. An MOU was signed with Baidu in June and at the same time the company released an updated Baidu map, which is a dedicated app to serve Chinese visitors.
The app aims to help visitors find the location of nearby tourist attractions, restaurants and useful local services. Baidu will in turn be able to provide the TAT with useful information on tourist trends and visitor characteristics.
According to Paul Chen, general manager of Baidu Thailand, an increasing number of Chinese visitors are travelling to the Kingdom alone as opposed to in large tour groups, and the mapping app a very useful tool for independent travellers.
There are plans in the pipeline to translate the app from Chinese into Thai so domestic travellers can also benefit from the information it provides. “Our first step is to provide our mapping service for Chinese tourists, then for Chinese Thai and finally for Thai people with a Thai version of the app in the future,” said Dangen She, general manager of the Baidu Global Maps product.
The tourism authority also launched an online poll in which Chinese visitors were be able to rate tourist attractions and accommodation across Thailand. This campaign kicked off in early June, with the aim of attracting more Chinese visitors to see specific attractions.
The poll, which was named the “2016 People’s Choice Awards Thailand, voted by Chinese Tourists” is also intended to gather feedback from Chinese visitors about the main highlights of visiting Thailand. There were 17 categories to vote on in total, and these will include destinations, airports and food.
Chinese tourists now account for approximately 30 percent of total overseas visitors travelling to the Kingdom – the largest share of any nationality. Last year, Thailand recorded 7.9 million Chinese arrivals, which generated THB376 million (US$10.64 million) in revenue.