Thailand targets high-spending happy tourists
Thailand continues to be a popular destination with overseas visitors from across the world. Tourist arrivals to the Kingdom in the first 10 months of 2017 generated more than THB2.1 trillion (US$64.1 billion). According to a report in The Phuket News, Chinese and Russian tourists are the biggest spenders compared to any other international markets.
According to data published by the Tourism and Sports Ministry, the number of overseas arrivals in October 2017 came to 2.72 million, marking a growth of 20.92 percent compared to the same period in 2016. The majority of tourist arrivals in this period came from East Asia, followed by Europe, South Asia, plus the North and South Americas.
In terms of nationalities, Chinese visitors formed the largest group, and they were also the biggest spenders, followed by Russians and Malaysians.
Over the past year, the Tourism Authority of Thailand (TAT) has focused much of its efforts on attracting high-spending tourists to the Kingdom. Thailand is home to many upscale eateries and accommodation options. Hight-spending visitors often seek out boutique accommodation, including luxury private villas. These exclusive properties can be found across the Kingdom, although there is a higher concentration of options in island hotspots like Phuket and Koh Samui. Many luxury villas feature an array of private facilities, including multiple bedrooms, infinity pools and dedicated staff.
While the Chinese, Russians and Malaysians are reportedly the highest spenders, a recent report in the Bangkok Post has revealed that Americans are the happiest. Based on the results of an opinion survey, visitors from the US led the way in terms of overall happiness during their visits to Thailand.
Participants in the survey were asked to rate their happiness during the visit on a scale of 1-10. The research was carried out by Super Poll, and was based on a survey of 831 people, 52.3 percent of whom were overseas visitors. Americans achieved the highest happiness score, with an average of 7.68. they were followed by Europeans (7.60), Chinese (7.41) and visitors from Asean countries (7.24).
As part of the poll, visitors were asked what they liked most about Thailand. The majority of people cited tourist attractions (82.8 percent). Nature and the environment were chosen by 79.7 percent, food by 79.1 percent and commercial attractions by 77.5 percent. The quality of utilities and infrastructure, such as airports, mass transit and mobile networks, was selected by 77.2 percent of participants.