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THAI revamps website 
THAI rolls up its sleeves to improve sales and services via the
internet.
After a slow start, Thai Airways International is now
getting up to speed on website sales in order to stay competitive.
The
airline has set up a new sales group within the management to look
after online sales with a target to grow sales from 5% to 8% an
improvement from 3% achieved in 2008.
THAI vice president,
information technology department, Sopit Pokasoowan, runs technical
support. He argued the airline’s webpage was too formal for a sales site
and too slow when making bookings, resulting in a decision to upgrade
and streamline the system.
“With the new look, customers will see
fare bargains on the front page with a faster booking process that has
been simplified. The speed of booking is has doubled, but there is still
room for improvement.â
There are other components that need to
be revamped to deliver better services, he said.
Inventory is one
of them to ensure that the online sales site has the same data that is
available to travel agents so as to avoid duplicate bookings. At the
moment, inventory on the site, what is provided by the GDS, Amadeus, is
not compatible. The two systems link only periodically, which leaves
room for mistakes during the down time.
Verification of Royal
Orchid Plus members and credit cards is now handled by Amadeus and this
needs to be revamped to speed up the booking process.Source: http://www.ttrweekly.com/site/index.php?id=138&tx_ttnews[tt_news]=1...
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